Why is interactive content better than static content?

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You can set up the engagement funnel stages for the action that best suits you. The goal here is to make it easy for you to visualize how the user’s journey goes within your experience.

We know that clickable actions can have any kind of purpose: like a “next” button or even a CTA. But the old Buyer Persona Generator didn’t have any actions. So, we couldn’t measure or analyze what was happening there, detect bottlenecks, track distractors… nothing.

Look at the chart that now provides data on user engagement across hashtags. The date range shown below is April to August 2021.


As you can see, there are no segmented labels, the numbers afghanistan phone number list are quite uneven and not expressive at all.

The number of users who have downloaded the PDF file, i.e. those who completed the experience, corresponds to only 4% of the total number of visitors.

The number of users who decided to download the e-book, falling into the trap of distraction instead of continuing throughout the day, corresponds to 22% of the total number of visitors.

8% of total visitors clicked on the “Powered by Ion” icon and may have left.

Over 5 months, the old Buyer Personas Generator had 342 visitors, 90 conversions (subscriptions or leads that filled out the form; we couldn't identify them), which corresponds to 26% of the total number.