What are the personal motivations of this group?

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This filtering work will eliminate expensive media with little chance of attracting a qualified audience . As a result, the channels where the target audience is located, the ideal cost-benefit ratio related to budget consumption and the best possibilities that the medium offers within the company's objectives will be highlighted.

How to define the target audience and the appropriate media for each account?
It is extremely important to outline a profile of your clients' target switzerland phone number list audience before drawing up a schedule for marketing communication through communication vehicles. How much will be spent on television? How much on social media? How much on radio? Should we include newspapers?

The answers to all of these questions depend on the identity of the audience each of your accounts is trying to reach. To do that, you'll need to gather some data.


Where do these people look for information?
What are your favorite topics?
What do they reject the most?
What is the predominant age group?
Why would they buy such a product or service?