You let clients choose keywords

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One of the biggest and most common mistakes in SEO is the complete absence of keyword research. Many clients try to “help” by suggesting keywords that should be optimized. Unfortunately, these suggestions are often problematic. Typically, these are too general terms that have a high search volume , but at the same time huge competition and low conversion ability. They also often completely miss the user’s search intent, and therefore do not bring relevant visitors to the website.

Such a list of keywords from a client should only serve as a springboard for deeper analysis, not as a final list for optimization. Many business owners, and unfortunately some SEO marketers, mistakenly jamaica mobile database believe that they intuitively know what their target group is looking for. However, keywords should be selected based on data and analysis, not on subjective impressions, assumptions or “feelings”. Thorough data-driven keyword research is essential for an effective SEO strategy and achieving real results.

3. You forget to look at the SERPs
There are a plethora of powerful keyword research tools that make this process much easier. They allow you to drill down into your data, track historical trends, and even see where your competitors are ranking . This data is valuable and useful, but even with good tools, you can still be inefficient. A common mistake marketers make is spending too much time digging into these tools and forgetting what’s most important – the search engine results page (SERP). Tools shouldn’t replace the entire keyword research process. It’s essential to take the time to research what type of content is ranking high for your target keywords. This research should serve as inspiration for your own campaigns and help you understand what search engines prefer for given queries.