physical copies of event photo books;

[rubinaruma]

Coachella , one of the most famous music festivals in the world, has also started using NFTs in its branding strategies.

The brand has launched a collection of NFTs that guarantee advantages and benefits to token owners, such as:

lifetime access to the event;
VIP gifts;

inter alia.
In addition to strategies similar to others already presented here, such as pakistan phone number list exclusivity and community, Coachella went even further. Part of the proceeds from the sale of NFTs will be used for actions in charities. As a result, brands are also using NFTs in social impact strategies .


NFT tickets on the NFL website. Source: NFL
I could spend hours here writing about the most surprising ways businesses have found to use NFTs to their advantage when it comes to business marketing. But let’s get to the point.