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Automation is also essential as operating multiple channels to deliver the right message, execute consistently and personalize the journey to each customer is essential and cannot be done by hand. 3. Technology and platforms To achieve the above, technology and platforms are required. And this is again a challenge for both internal teams and agencies. Not because the technology does not exist, but because the technological aspect imposes at least three challenges: first, choosing which technology to use; second, knowing and training in the use of said technology to get the most out of it; and third, the cost of these platforms, which often cannot be met by a single company.


Digital Maturity | Prospect Factory , to turkey whatsapp number data partner with an agency that has already solved these challenges and that provides the technological arm for the company's campaigns. Without technology, it is impossible to achieve digital maturity. Embrace new tools to generate alternatives In addition to using multidisciplinary teams, data and automation, Google reminds us that each new insight must be turned into action. However, actions must be personalized and to personalize them, it is necessary to have data on each person, visitor, prospect or client. Personalization requires measuring attribution, ads, audiences, channels and profitability and this is done with technological tools, so the internal marketing team or the agencies themselves must have someone who is continually exploring the new tools and technological offerings on the market so that the technology arsenal responds to the needs of the market.