What do such videos look like Check out my TikTok videos, for example

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Another problem is choosing the wrong influencer , which at best will not bring anything to the brand and at worst can even harm it. This is the phase of the campaign that you should put great emphasis on. Be sure not to rush anything and consult with experts when choosing suitable online creators .

Influencers by social networks
Bloggers mostly started their own blogs less than five years ago. They most often reviewed cosmetics, took photos and commented on outfits, or described their foreign travels.

Instagrammers have only grown in the last five years directly on Instagram, thanks to visually interesting content with overlap.

TIP : If you're interested in how to achieve a CRO (cost-to-revenue ratio) below 20% with performance TikTok advertising (5x return on ad investment), you can find the TikTok case study here .

In addition to their Instagram work, YouTubers also make various types of croatia phone number list videos. Some focus on how-tos or tutorials, others focus on interviews. The bigger and better-known ones often have their own podcasts.

Do some market research on influencers, ask them what their terms of cooperation are, go through their history, ask if they have collaborated with any brands in the same field. Quality preparation is an important part of success.
Bloggers, YouTubers, Instagrammers, TikTokers – they are all influencers that can be used in influencer marketing.
Who benefits from influencer marketing?
A few years ago, influencer marketing was only talked about in relation to a young audience , but this may not be 100% true anymore. Instagram campaigns with influencers of companies are now commonly aimed at the age category of 30-40 years , sometimes even at an older audience. It depends on the specific product. In contrast, product promotions for young people from 18 to 25 are already taking place on TikTok today .