A post-purchase product package Source: Help Center - PickyStory

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This is called a product bundle and it usually appears during and after customers make a purchase. By offering this bundle, customers are encouraged to add more items to their cart.

What a way to introduce new products, clear excess stock and increase average order value!

Take this example: DockATot , a baby gear retailer, implemented a product bundling strategy that significantly increased their average order value (AOV) by 55% and their revenue per user (RPU) by an impressive 86%.

And where else can help you create a product bundling strategy without coding? GemPages.

We offer ready-made bundle features that restaurant email lists allow users to easily create and display product bundles on their site's homepage, product pages, or anywhere else. Watch this video for visual instructions on how to create a product bundle for your Shopify store:


Create a sense of urgency: Limiting the quantity will help the value of the products increase. Therefore, it creates a sense of urgency for the customers. The countdown timer can be an ideal option at this time. Moreover, the fact that the offer will not be used in the future also motivates the customers to buy faster.
Another method is to display limited stock levels.

If customers see that there are only a few items left, they may be more inclined to add the product to their cart to avoid missing out. Phrases like “Only X left in stock” or “Selling out quickly” can effectively convey this message.

You can also create a sense of urgency with phrases that suggest immediate action, such as Last Chance .” These phrases can be used in your upsell offers, email marketing campaigns, or even in your website header or footer.

Put your post-purchase experience to the test
During the customer journey, the payment and post-sale stages are vital moments. It is important to avoid any problems at these times to ensure a smooth experience.

Once you've set everything up, do a thorough test to confirm that everything is working as expected. Try placing a test order, either using test mode or by making an actual purchase in your store.

Additionally, monitor the performance of your post-purchase funnel by tracking conversions and revenue. If you spot opportunities for improvement, consider A/B testing different designs or offers to increase your conversion rates.