These were bigger brand names like

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In fact, there were eisting, much bigger competitors. Moz, SEMRush and Majestic. Not only that, there were several smaller SEO tool sets competing for the same pool of users. Thus, to compete effectively, Soulo had to ensure that Ahrefs’ marketing communicated every unique feature it had. He wanted potential customers to know that these were features only available if they chose Ahrefs.


He also wanted customers to be impressed by the number new zealand cell phone number list of features added to Ahrefs every month—features none of their competitors had. Force 2 - Eplain how to use Ahrefs. The second driving force, was eplaining to people how to use Ahrefs in the contet of issues and challenges they had. “In the first few years, Ahrefs was a pretty professional tool.


If you know how to use it, you’d be able to navigate it. If you were kind of new-ish to SEO, you would log in and you wouldn’t find anything on how to use it.” By educating readers on how to solve eisting problems, using Ahrefs, customers and prospects learned to fi their issues and see how Ahrefs could be tremendously helpful in solving their problem.