As many as 46% of all Google searches are for local information. That means there’s a huge opportunity for your business to be found by potential customers looking for the products or services you offer in your area. An optimized GMB profile helps you reach more people, build relationships with customers, and provide a better experience for customers who find your business online.
1. Complete Profile Information
Make sure your GMB profile includes all the important information, including your business name, address, phone number, website, hours, and business category. This information helps customers find and contact your business, and it makes it easier for Google to match search results to customer queries.
2. Use High Quality Photos
Add high-quality photos to your GMB profile. Photos should accurately represent advertising data your business and show the ambiance of your office or location. Eye-catching images can attract customers and make them more likely to visit your business.
3. Get Reviews from Customers
Customer reviews are invaluable social proof. Encourage your customers to leave reviews on your GMB profile. Positive reviews can boost your credibility and visibility in search results. Respond to reviews professionally and promptly, whether they are positive or negative.
4. Add Regular Posts
Share updates, promotions, and events with your customers through GMB posts. These posts help you stay in front of customers and provide important information about your business. Include relevant images or videos to grab customers’ attention.
5. Use Product and Service Features
If your business offers specific products or services, add this feature to your GMB profile. It provides customers with detailed information about your offerings and allows them to make purchases or reservations directly from your profile.