What is brand image ?

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Why is it so important to create it skillfully and take measures to maintain it? Why not complete the creation of the image with a memorable name and an attractive logo? There are many different components in a company, namely: employees, equipment, premises - all this represents the material base, without which the company could not exist. However, no less impressive are the intangible elements - reputation, position in the minds of recipients or know-how of the company. These elements are the real "soul" of the company. Brand image is the sum of all the components that influence how a brand is perceived by its recipients.

The way a brand interacts with its environment, the Ivory Coast cell phone number list advertising it does, the goals it sets, the mission it chooses, and the organizational culture – all of these and many other elements determine how the brand becomes embedded in the minds of its customers. Creating a company image: why is it worth it? In the era of the consumer market, entrepreneurs compete with each other for customers at all levels. If competition is high, brand image can provide a significant advantage over competitors. A positive brand image is the basis for its further effective development. It is created by forming in the minds of consumers the corresponding associations related to the company's offer, its advertising or social activities.

The effort put into the image will not be in vain either. The way the brand is perceived will directly affect the profit it receives. The importance of the seller's brand in the decision-making process increases proportionally to the value of the transaction. The most important elements of brand image The two key elements that make up a brand's image are its individuality and identity. Personality includes all the unique characteristics that define the “character” of a brand. The actions taken within the framework of personality development are aimed at conveying a certain set of human qualities to the brand – personification.