Customer renewal rates are dropping, and your CEO is on the warpath. You need to find out why and fast.
At most large companies, that is a pretty tall task. Information about customers is likely scattered across an assortment of applications and devices ranging from your customer relationship iraq whatsapp number data management system to logs from customer-facing applications, order entry forms, notes on sales rep laptops, and even social media posts.
Each of these sources can yield some insight into the cause of customer defections. None can give you a definitive answer. For that, you need a modern observability solution which doesn’t silo data, but brings it all together in one place. By embracing this, companies can examine a broad range of customers, determine patterns that are common to non-renewers, and test changes that might fix the problem.
The Danger of Data “Nuggets”
Data fragmentation is one of the biggest factors that frustrates decision-making at large organizations. With operational data spread across hundreds of thousands of devices, leaders don’t know what information they have, its condition, or whether it can be believed. Multiple versions of the same data exist in different locations, and duplication is rampant. Data owners hoard information in the belief that it enhances job security.