Once you know your conversion rate, you’ll want to increase it. It’s only natural. Conversion Rate Optimization (CRO) refers to the process of improving every element of your website to boost conversions.
Even the smallest thing can affect your conversion rate. For example, the background color of your call-to-action button can either convince people to convert or fail to grab them completely. A/B test different colors to see which one works best for your audience.
2018 05 24 08 23 58 WindowWhat is conversion optimization for websites?
You see this all the time in brick-and-mortar stores. For example, retailers use end caps to highlight products they want to sell. They may include a large sign advertising a discount on those products.
Since end shelves are more visible than longer shelves, they are more likely to attract customers.
The same concept applies to your website. The benefits of conversion rate optimization include more sales because engineer database you are guiding buyers to their desired destination.
It’s also a guessing game—at least initially. When you first start the CRO process, you don’t know what will resonate with your audience, so you make an educated guess.
However, as you collect data, your estimates become more grounded in reality. You begin to understand your audience and their needs and desires, making it much easier to deliver the right offer at the right time.
Why is conversion rate important?
Why is conversion rate important?
Benchmarks are essential for any business. We’ll get to the benefits of conversion rate optimization soon, but first you need to know why you’re measuring your conversion rate.
Imagine for a moment that you own a buffet restaurant. You serve numerous dishes on warming pans in the center of the restaurant, and guests serve themselves what they want.
If you're not careful, you can easily run your business into the ground.