But sometimes a picture is enough. In this example, I used a photo of Neil. He’s speaking at an event, which gives him instant credibility if he asks you to sign up for his email list.
Use powerful images or video on your lead capture page
You can also use a product photo, a picture of a customer next to their testimonial, or any other image that you think works well with your brand.
11. Use a great call-to-action button
The CTA closes the deal. If it’s not enticing, your potential customers will click away without bothering to sign up.
A great CTA is impactful and value-driven. Many marketers have found success using positive statements like the one above: “Give me my checklist!” It’s written in the prospect’s voice, almost as if you’re putting words in their mouth.
A/B test several different CTAs to see what works best for your audience. Every business is unique, so you need architect database to focus specifically on your target customers.
We hate the word "submit".
For one thing, it has negative connotations. You'll submit to a drug test at work. You'll submit to getting a vaccine at your doctor's office. You'll submit to your great-aunt's domineering presence at the Thanksgiving dinner table.
Plus, it mediates work. This tells your visitor that they have to do something to get your lead magnet and emails. If there’s one thing most of us want to avoid, it’s mind-numbing work.
Finally, it's boring. Enough talk.
There are thousands of words you can use instead of "send," so try them out.
13. Apply the principles of conversion-centered design (CCD) to your forms.
CCD refers to the process of designing a user experience that leads users to the desired action – conversion. Fortunately, Hello Bar is already set up for CCD, so you don’t have to worry about it too much.