This blog was originally published as a guest post on pardot.com and prior to the name change of Pardot to Marketing Cloud Account Engagement.
When it comes to getting ready for the beginning of a new fiscal year in a barrage of strategy and planning meetings, marketing teams are asking questions like: what are our goals for this year? How can we improve our current marketing automation programs? What new nurture programs can we create? So it’s time to get our pencils out: the roadmap needs to be drawn if it hasn’t already.
To help you on your way, here are four areas of your marketing automation strategy for you to focus on this year.
1. Build nurture programs designed hong kong phone code for brand evangelism
Marketing automation has come a long way since the days of the linear if open, send this’. We’re now able to really drill down and see if Mr. Smith has engaged with us more than ten times in the last month, and this is extremely useful information that we can utilise. Why not automatically add him to a nurture program where he can receive a tailored newsletter with all of the information that he likes? By creating such a program, you’re sending content in context while making it incredibly easy for Mr. Smith to share with his network of like-minded people.
Converting prospects into customers is great, but converting customers into brand evangelists is even better.
2. Integrating your systems will save you time, money and a lot of hassle
Technology is advancing at an incredible rate, and it’s becoming easier to connect different web-based applications to your marketing automation platform. From data analytics software to your CRM, it’s important that you ensure that you have the capability to link your systems together, otherwise you could be missing out on so much insightful information that can be used for your campaigns. Not to mention the increase in productivity and ammo that your sales teams could be using.
Integrate your systems for deeper insights, a more efficient sales team and easier reporting.