According to King's findings, Google Search uses the avgTermWeight and fontsize attributes to register terms in bold or with larger font sizes . Therefore, it is logical to assume that these typography modifications can help achieve a good level of web positioning.
Dates
The leaked documents include the attributes belarus mobile database bylineDate , syntacticDate , and semanticDate . These respectively compare dates appearing on the page, which are extracted from the title or URL, and from the page content. From this, King infers that, for a page's ranking in the SERPs, it is important that the various dates it includes match .
Finally, some factors that negatively influence the positioning of a page in search results are:
Potential user dissatisfaction , established by the page receiving a low number of clicks.
That the page is “global” or not associated with a specific location.
UX or navigation issues.
The inclusion of pornographic elements .
Use exact match domains
To be objective and broadly speaking, the most serious thing about the matter is that the leaked documentation openly contradicts many public statements made by Google executives. To make matters worse, some of these statements disqualified those professionals who tried to refute certain assumptions about Google's internal mechanisms. Of course, since he who laughs last laughs best, this data leak made it clear who was telling (or deducing) the truth.