Damage to brand reputation

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When repeated, penalties applied by Google and other search engines affect the reputation of your site and, consequently, your brand.

Initially, users' confidence in the quality of your uk mobile database offer will probably decrease if, every time they click on one of your links, they arrive at pages with paid advertising or information that is not relevant to them. Encountering content copied from other sites or of poor quality also serves to make them doubt how professional the services or products you will provide are.

On the other hand, let’s say your company is known to use Black Hat SEO strategies as a form of advertising. This could lead to the assumption that the lack of “ethics” inherent in these practices is a reflection of your overall work ethic.

Likewise, techniques such as scraping or redirects (and not to mention if you get associated with phishing cases) can generate legal problems . Another option, not as dangerous, but almost as damaging to a company's reputation are negative reviews on forums and directories .

Penalties also cause a more or less significant loss of visibility . Not only does this mean that your website will reach fewer users , but it can also reduce the confidence that people instinctively have in it. After all, appearing on the first page of the SERP is not the same as appearing on the fifth page. Especially if the links surrounding yours lead to low-quality sites.