They Are Even Willing To Pay

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Up To % More For A Product If It Meets These Requirements. Omnichannel: Hyperconnection Is A Reality In These Generations And They Always Have A Device At Hand. Therefore, The Possibility Of Maintaining An Interaction With A Brand Through Different Channels, Jumping From One To Another, Is Reason Enough To Choose One Company Over Another. Especially When It Comes To Services Such As Mobile Telephony Or Banking. Integration Of The Physical, The Digital And The Virtual: Although E-commerce Predominates In These Generations, Physical Stores Continue To Be A Solid Consumer Option, As Long As It Provides Them With Better Experiences.

However, These Generations Have Begun indonesia number list To Include A New Channel That Bifurcates The Barriers Between The Physical And The Virtual: The Metaverse. Generation Of Experiences: Precisely The Metaverse Is A Perfect Generator Of Experiences For This Audience, Thus Also Covering Another Of The Expectations Of Generation Z And Millennials Consumers. The Presence Of Brands In The Metaverse Is Not Reduced To The Generation Of Virtual Stores, But To An Entire Brand Exposure Through Events In The Metaverse, Training, Games... As Well As Meeting The Needs Of This Channel: Clothing And Digital Accessories For Avatars, Personalized Attention Agents In The Metaverse, Accessibility, Etc.



The Customer Experience In The Metaverse Generation Z Expects Their Interactions With The Brand To Have A Purpose And Are Willing To Abandon A Brand For Social Or Sustainability Issues. Therefore, Approaching These Consumers In The Metaverse, Where The Barrier Between The Physical And The Virtual Is Not An Impediment, Will Allow Us To Build Stronger Relationships With Them, Beyond The Purchase And Sale Of A Product. In This Way We Can Positively Impact Their Emotions, Reducing Emotional Distance And Generating Links That Will Help Build Customer Loyalty With Our Brand.