Loss Customers: Loss customers are those customers who thailand telegram provide little value to themselves and the company. The company might consider reducing investment in such customers, or simply abandoning them.
Weak customers: These customers provide high value to the company, but do not themselves derive high value from the company's products or services. These customers can easily switch to competitors.
Free riders: Free riders derive high value from the company's products and services, but provide little value to the company. The company might consider reducing service levels or increasing prices for free riders.
Customer Lifetime Value:
Have you noticed that your customer lifetime value is too low relative to the cost you spent to acquire the customer? Then you can try to reduce costs, for example by cutting back on sales or marketing activities.
You can also choose to increase customer value. Perhaps you can sell more products to the customer. Or you can entice existing customers to buy more frequently.
So, do you want to start using CLTV? Use a CRM system and accounting to make the costs you incur transparent. Then contrast them with the customer value. That way, calculate how much a (new) customer might cost and start with that budget. At Tasmanic, if you're ambitious, we'd love to help you plan and work towards growth.
How to Leverage Customer Value as an SME Entrepreneur
First, calculate your average customer lifetime value. This doesn't have to be accurate to two decimal places, but you need to know whether it is €500 or €5,000.
Use this number to make marketing decisions. For example, how many additional customers can one channel bring? What is the total cost? Is there anything left?
Tie customer value to acquisition channels (such as SEO, regional newspaper advertising, or cold acquisition). This allows you to understand the value of individual channels and see where to acquire the most valuable customers. The same can be done for long-term purchase processes and offline advertising campaigns.
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