This had some in the community phone number cambodia questioning, is Pardot becoming Marketing Cloud?
Despite the renaming, as it stands, Pardot aka ‘Account Engagement', is still very much its own product, as is ‘Marketing Cloud Engagement'.
Simply put, Salesforce now offers a single solution for digital marketing automation called ‘Marketing Cloud‘ and both Account Engagement and Marketing Cloud Engagement are available to purchase as individual products within this solution. Other products in the Marketing Cloud solution include ‘Data Cloud for Marketing', ‘Personalisation', and ‘Intelligence'.
Still with me? Good.
Now, for the purposes of this blog post, I'm going to use the old name ‘Pardot' rather than Account Engagement, because users are still very much searching for it online. Just know that Pardot and Account Engagement are the same thing.
Let's dive into which is right for your business.
When you compare the features of Pardot, with the features of Marketing Cloud Engagement, you’ll see a lot of the same functionality: email automation, lead nurture journey mapping, social media marketing, CRM integration, and so on. This can lead you to think ‘Are Pardot and Marketing Cloud Engagement the same thing?'. The truth is though, these two platforms are quite different.
Pardot vs Marketing Cloud: The major differences
In a nutshell, these are the main differences:
Pardot is often positioned as a B2B platform while Marketing Cloud Engagement is more B2C (although this isn’t always the case!).
The main difference is the buying cycle. Businesses with high sales value products or services and a more complex sales journey, for example, involving multiple decision makers, tend to find Pardot the better platform. While businesses with large databases of prospects yet lower sales values tend to do better with Marketing Cloud Engagement.
Pardot is primarily an email marketing and nurture platform whereas Marketing Cloud Engagement has other functions like Advertising and Mobile Studio.
Pardot enables greater marketing and sales alignment for teams thanks to its seamless integration with Sales Cloud.
Marketing Cloud Engagement is great for 1:1 customer journey communications with mixed marketing channels.
As the two do not directly compete in terms of their ideal audience, one is not necessarily better than the other. In fact, their use cases and price points are noticeably different.
Nevertheless, here's what to consider when choosing between Pardot vs Marketing Cloud…