How to Grow Your Blog 2 Build an Email List
Every online business lives or dies by the size and engagement of its email list.
If you’re already getting readers but don’t make an effort to collect their email addresses, it’s going to be difficult for you to grow your blog in the long run.
Next to your blog, your email list is going to be the most important asset you have in your marketing arsenal to grow your blog—in terms of traffic and revenue.
"Next to your blog, your email list will become the single greatest asset you'll own as a blogger."
Click To Post on
For one thing, you actually own your email list. By building an email list of engaged free australian email leads , you can worry a whole lot less about Google or Facebook suddenly changing their algorithms one day and finding yourself without an audience overnight. It’s one of the most long-term, sustainable ways to grow your blog and bring back repeat readers.
Email is not only the best way to consistently bring visitors and readers back to your blog—it’ll also be your primary method for reaching out and communicating with your audience on a personal level. Even something as simple as a newsletter that provides updates on your latest content and what you’re working on will go a long way towards building that sense of know, like, and trust that your audience has with you.
Start exploring different tactics to grow your email list, such as lead magnets, pop-ups, and content upgrades (don’t worry, we’ll be getting into these a little later). Make sure you’re also managing your email list with the right blogging tools like ConvertKit (or evaluate the best of the best in my comparison of ConvertKit vs AWeber vs Mailchimp).
3. Develop a content ecosystem for your blog
How to Grow Your Blog 3 Content Ecosystem
While your blog shouldn’t strive to be everything to everyone all at once, it does need to be a place that your target audience can rely upon as the ultimate authority on a specific topic. And to achieve that, you need to create a content ecosystem in order to really grow your blog.
Everything you publish on your blog needs to relate back to something else that you’ve previously published—creating a web of related content that satisfies your readers’ needs and answers their most pressing questions.
On a practical level, what this means is that instead of sending your readers to an external site whenever you want to link to a more comprehensive resource on a topic, you can instead direct them to a different post on your blog.