There are a couple of factors that affect whether you can use B2B Marketing Analytics. The first is the type of Pardot edition that you have.
For those using Pardot Plus, the app is included. However, if you use Pardot Pro the app is an add-on so you will need to speak with your account manager about enabling this feature.
In short, B2B Marketing Analytics is:
available in: Pardot Plus and Advanced Editions. Available for an extra cost in Pardot Pro and Ultimate Editions.’
Secondly, there are prerequisites, such as mobile number in cambodia whether you are using Connected Campaigns, which you can read about here.
B2B Marketing Pardot Analytics app
Resources to get started with B2B Marketing Analytics
If you’re not already using the B2B Marketing Analytics app, the first thing you’ll want to do is tell your marketing and sales teams that all of their data can now be held in one single place and that this will ultimately lead to more informed, data-driven decisions about both marketing and sales activity.
I’m sure it will be music to their ears!
Next, you’ll want to get started by watching a visual demo video, before proceeding to implement the app in line with best practice.
This isn’t an overly complex process and Salesforce has provided a bunch of resources to help you get set up and using this Pardot analytics feature quickly.
You can find all of the Pardot training for B2B Marketing Analytics at this link.
Plus, view the guidelines based on your Pardot edition here.
There’s no denying that analytics is a growing focus for Pardot and Salesforce users combined and in answer to this, users now have better Pardot analytics capabilities, thanks to a series of 2019 winter releases.