Spam from competitors

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You may have to redo the work. You may have to refund their money. Or, a simple, heartfelt apology and request for a second chance to “get it right” may be enough to transform the relationship. While you cannot offer any type of incentive to prompt a formerly-unhappy customer to update their negative rating and review, what you should look out for is the point at which your follow-up has resulted in customer satisfaction to the degree that they might amend their online sentiment if asked.


You’ll enjoy two victories if you succeed. First, the original customer will think uk phone number list well of you again and hopefully continue to do business with you. Second, when a negative review is updated to reflect a subsequent better experience, it is no longer a barrier to further leads from the general public. These two statistics should give you tremendous confidence for the uphill work ahead: 67% of negative reviewers had an improved opinion of a brand when the owner responded well, and 62% of negative reviewers would give a local brand a second chance after an owner response solves their problem.


past employees, and personal adversaries Of all of the major review platforms, it has been proposed that Google has the biggest problem with review spam, with an estimated 10.7% of its review content being fraudulent. Every review platform has its own guidelines, and many countries have rulings regarding what constitutes review fraud, but a general definition of it would include these factors: Reviews written in exchange for money, gifts, discounts, or other incentives. Reviews that stem from competitors, owners of the business being reviewed, staff, and former staff, or other non-customers of the business Reviews that are left on behalf of anyone instead of directly by the customer Reviews that are manipulated (gated) so that only positive sentiment is displayed Review removal requests in exchange for money, discounts, or other incentives In the United States, review fraud is illegal.