Example: Intercom’s Simple But Powerful Chatbot

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HubSpot, an inbound marketing solution, retargets visitors who haven’t converted with a free, downloadable piece of content; think templates, cheat sheets, or reports. These ads are usually minimalistic with text, focusing on showing what’s inside the piece of content and grabbing attention with a large title.


Why This Retargeting Example Works:
PPC is hyper-effective because it takes into account previous online activities for targeting—website visits, add-to-cart clicks, and cart abandonment.

That’s exactly why this example works. It shows cambodia telegram data the person a freebie relevant to the topic they read on HubSpot’s blog earlier—one that helps them put into action what they learned—increasing their chance to convert.

8. Web Forms and Chatbots: Clever Automation For Hands-Off Lead Gen
Some of the best lead generation tactics are those that run on autopilot. Once you set them up, you can sit back and let those hot leads come to you.

Automated lead gen strategies include pop-up forms, embedded web forms, and chatbots that show up at the right time for the right person.

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