Effective internal linking like this helps keep readers on your site longer , which, ultimately, is a good thing. This, along with quality content, helps encourage people to turn into customers. Follow these tips to improve your internal linking:
Create relevant, high-quality links: Consider the reader’s intent and lead usa phone list them to additional information on other pages they might find useful. When they arrive at this specific page based on their search query, what is the next logical piece of information they need?
Follow the hub-and-spoke model: By linking relevant subtopics to your hub page, you encourage Google to index those other pages. It also increases your hub page’s authority on its topic, which can boost its ranking in search engine results.
When working with an agency that provides SEO services, like Panlongsheng, we create a strong web-like linking process that allows people to easily navigate your website, increasing conversion rates and helping them continue to find value with every click.
This type of link building adds value to your website and helps improve recognition among potential clients. They can think, "This information helped me. What about the next topic?" Every time a client digs deeper into the content, they learn more about your law firm .
Structured Data
Each search engine has its own unique structured data, including Bing International and Google, but Baidu does not yet have one.
Schema is structured data that Google uses to create rich results, such as featured snippets and carousels. Rich results appear before organic results and even paid ads (known as PPC ) in Google search results. You can incorporate specific law firm schema into the HTML of your web pages. This strengthens your classification in the Google index and can improve your SERP ranking. This helps improve your online presence and visibility to potential clients.
To find out if your site architecture is correctly in place, you can test different URLs using Google’s Rich Results Test.
Loading speed
Loading speed is one of the user experience factors that influence Google rankings. One of the quickest ways to turn away potential customers is to have a website that takes too long to load.
Let’s say someone searches for the services you offer. They see your listing in local search results or even your business profile in a directory. They click on it, knowing you have the exact information they need. But the page speed is slow. You only have seconds — not minutes — to engage this potential customer.
If the page takes longer than that to load, they’ll hit the back arrow and click on someone else’s listing. It may sound harsh, but that’s what you can expect when people are typing in search terms to find the information they need. Your target audience deserves a fast and responsive page, too.
Did you know that users expect web pages to load in under a second? And every extra second your bounce rate increases! There are many things you can do to improve your page speed.