What can you do?
The first step in any SEO project, whether for musicians or otherwise, is keyword research. To better structure your website, content, and online presence, you need to know what people are searching for about your artist brand. This means conducting research on your artist’s personal keywords, creating a master list of those keywords, and then applying them to your online strategy. (Don’t worry, we’ll cover keyword research in a later section.)
We know that to be found online, you need to be present on key platforms.to start is with your own branded URL and website. In this book, we'll look at how to create a functional website, but email database australia for now it's important to know that an artist's website is a key tool for engaging fans during the exploration, retention, purchase, and promotion stages.
An artist’s website should draw fans into their unique story. The essential elements you need are a website with strong visuals, links to your music and social icons, and an email subscriber acquisition form. However, to attract and delight fans, your website should also include tools for listening to music and watching videos, your bio, your e-commerce store or fan club, tour dates… all in an aesthetically appealing design.
However, your online presence extends beyond your website and across multiple platforms. In addition to your website, these platforms include social media, video, streaming, tour or ticketing sites, and your e-commerce presence.
Together, your website and these platforms help infer information about you as an artist, and are returned in searches that fans perform when they want to know more about you.