Due to the many benefits provided whatsapp saudi arabia by customer insight marketing, it’s now practised by some of the world’s biggest brands.
In fact, one of the most famous marketing campaigns in the world came about after Nike adopted customer insight and social listening tactics. Prior to the 1980s, the company had mainly targeted high-level athletes and people who exercised regularly. However, after the company and their agency partners conducted a period of insight marketing, they realised that the majority of the company’s customers were actually everyday people who felt like exercise was a chore and often looked for reasons to procrastinate from visiting the gym or going for a run.
Due to this, the company launched its ‘Just Do It’ campaign in 1988. The campaign was so effective that the tagline has been in use by the company ever since.
Of course, since the 1980s, more brands have adopted customer insight marketing. For example, clothes retailer Very now uses personalised messaging based on sign-in information and seasonal weather data to make a more intimate connection with the site visitor. In doing so, it uses the customer’s name and provides them with recommendations based on the weather forecast.