Place
Existing competition
Your area of law
Your Current Backlink Profile
These variables also include all the information we have provided you so far. Each of these factors is important.
Even if you can show your SEO company all of these metrics, organic growth in search engine rankings is an ever-changing process. Your process often needs to be updated when search engines change their algorithms or when your competitors start to notice your growth and adjust their own strategies.
Even the seasons can affect when lawyers get more leads . Divorce attorneys, for example, typically see a surge in cases in the first quarter and a drop in cases during the summer vacation when children are home with their parents.
What kind of growth should I expect from my SEO agency?
While we can’t guarantee any specific time frame, that’s not to say you won’t see results within that time frame – some law firm websites will start to see improvements very quickly.
Once your strategy starts to "ferment" (begins to be indexed) in the search engines, you will start to see changes in your site's metrics. Once the search engines have had enough time to index your site, you will likely see steady but slow growth. This is noticeable in a few different ways.
For example, when using our SEO services, we provide clients with insights into who visits their website and what people do on the site. We use a variety of metrics, including those in Google Analytics and Google Search Console, to monitor changes. This includes keywords acquired, how long visitors stay on your site, and how many conversions occur.
Eventually, you’ll start to see an improvement in your philippine country code organic search rankings. This generally means you’ll start ranking higher for your target keywords. Every law firm’s trajectory is different, though. Initially, you may not be getting calls and form submissions. Instead, your SEO agency should meet with you frequently to help you gauge where you are in your SEO journey.
Through regular insights, careful consideration of metrics, and adjustments made over time, most law firm websites begin to grow and gain clients. But remember, this is a long game.
You can invest in a pay-per-click ( PPC ) strategy. When you invest in this form of paid advertising, you are likely to get leads quickly, but you will pay a significant amount for each click, even if they don't become your customers or never call you. You also have to keep investing money into PPC to get these results.
That’s not the case with SEO. Every effort you make accumulates over time, and while you’ll need to update, you’re not starting from scratch every time.
Results within six months are the minimum requirement, not the standard
Don’t be discouraged if you don’t see results right away. As time goes on and more law firms compete with you, it will become increasingly difficult to rank well in organic search. The key to success is to choose an SEO agency that communicates with you constantly and follows an actionable, personalized strategy.
Many digital marketing agencies help clients across multiple industries. We specialize in law firm SEO, so we have a keen insight into marketing in the legal industry. Let’s talk and start developing a plan together.