How to do it?

[sumaiyakhatun26]

The default column view doesn't provide much information - hidden are things like Frequency (key, among other things, for the Relevance Factor ) and cost per thousand views. It's best to modify the data you want to display yourself.

Especially since we can add specific conversion events – standard and non-standard – that we want to measure. It is thanks to this small change that you can easily check which campaign, ad set or even a specific post brought the greatest return on investment.





1. In the Ads Manager, find the "columns" tab,

2. From the above tab, select "customize columns",



3. Choose which parameters are to be visible in the advertising panel in the results of your vietnam rcs data campaigns. If a specific advert leads a customer to a website and makes a purchase/registration/any other conversion, it will appear in the appropriate column.



This column display setting gives you a wide range of possibilities. Especially when it comes to testing. If you want, you can check whether a remarketing ad in the form of a product catalog or a sponsored reaction post on a fanpage with a cat will bring you more conversions. Be careful, because the result will surprise you!

This isn't entirely a joke. This way, you will verify many of your assumptions about running a fanpage or advertising strategy.

For example: I recently worked on an audit of a large advertising account. The administrator was conducting two activities. Their axis was the aforementioned sale via a product catalog . The second branch was sponsoring posts with a photo, which had a link to the store in the description (a very common situation).

My first instinct was to deny the latter type of activity. It is usually considered a mistake, a failure to use the potential of Facebook ads, and so on.

Meanwhile, as it turned out, their effectiveness approached or even exceeded that of catalog ads.