Using the representativeness heuristic to your advantage

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But representational heuristics also present opportunities for savvy entrepreneurs. By understanding how people quickly draw conclusions, you can strategically shape your brand appearance, communication and pitch. From creating confidence-building presentations to profiling your team, this psychological knowledge can become your competitive advantage.

It starts with awareness. When you are aware that you are india mailing list doing this, you are less likely to make snap judgments. You often then correct your original judgment (Gilovich & Savitsky, 1996).
Think carefully about the packaging and what image you want to project. A picture of fruit or vegetables on the packaging, for example, can give the impression that this product belongs in the healthy product category.



Get celebrities or influencers to recommend the product or service, to let the positive attributes of this person influence the image of the product and make consumers identify with the person. For example, an athlete can make it appear that a particular drink makes you fitter.
Create a corporate image that closely resembles successful, respected brands in your industry. Use similar color palettes, design elements and communication style that evoke associations with reliability and professionalism.