When to Give Corporate Gifts to Clients

[Mimaktsa10]

Most often, the reason for gifts to each client is the New Year. About 40% of the advertising industry turnover falls on the last 3 months of the year. The next reason for a gift is February 23, and March 8 closes the list.

Gifts are often given on professional holidays (medical worker's day, teacher's day, cultural worker's day). The second significant reason for a gift to a client is holding corporate events.

You can give a corporate gift to a client on the occasion of a successful deal, signing of a contract, or a birthday.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide latvia email list to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153421


Typical mistakes when choosing gifts for clients
Gifts and discounts have a lot of advantages, they allow you to quickly gain an audience. But along with the positive aspects, there are also negative ones, due to which they burden the project. Among such disadvantages:

decline in sales profits;

the need for additional time expenditures on production;

the risk of attracting a client without the prospect of further purchases.

For example, business owners can invest in gifts, after which the customer base will be filled with "cold", disinterested consumers. They can simply "fall for" a drawing of a new gadget or a serious discount, and then "cool down".

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how

4 criteria for the right gift for a client
To increase the effectiveness of a gift to a client, it is important that the present:

Was helpful
If your client can use the gifted item daily or at least regularly, it will be in front of his eyes, this means that his return visit is guaranteed. Such a gift can be a bookmark, a set of stickers or a notebook with your symbols.

Wasn't too expensive
In practice, it has become known that the cost of a gift to a client should not exceed 10% of the purchase price. If you are planning to hold a motivational promotion in the online space, you can choose a more expensive prize so that the participants are more active.

Evoked pleasant emotions
It's great if your gift makes a person smile, for example, with a nice signature or text on a sticker. In this case, the chance to be remembered is much higher.