The story of Harry Potter begins something like this: a very young child, just over a year old, defeats one of the most fearsome wizards in all of history.
“But weren’t you supposed to talk about microcopy?” you might ask.
Okay, I took a bit of a detour, I recently re-watched all 8 films of the saga and I got back into the loop. Yet the connection is there: the microcopy , even though it is sometimes really small, has great powers . Let's see together what they are.
Even small texts need care
Texts written specifically for the About Us page , hundreds of euros invested in importance of lawyer database consulting a copywriter and then, well, who cares, just write “Send” or “Contact Us” on the buttons, right? Oh no, damn it!
Even these small texts, microcopies in fact, need care and attention to function properly and are just as important, if not more so, than longer texts.
As a writing and simplification teacher says:
Micro-contents need to be given the same attention we give to “macro”
— Luisa Carrada
Yet they are very often overlooked by companies (or agencies) because they are standardized for convenience , thus losing a great opportunity to guide, retain or entertain the user.
Do you know how important it is to retain a user? To learn more, you can read the post 5 techniques to retain your customers (and a practical example) .
Let's try to understand why microcopies are so important and what rules to follow to write them well.