Frequently asked questions about D2C

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The success and feasibility of the transition to D2C depend on the specifics of your company. If you work "live", do not have a website, are not present in social networks and keep records the old-fashioned way in Excel, start with a website and master an automated business management system. Serious big plans are realized over time.

What are the disadvantages of the D2C model?
Implementing D2C entails significant costs. The veterinary email list company requires investments to make changes to all processes. Additional funds will be required for IT, logistics restructuring, packaging modernization, technical support, marketing, management, and the finance department. In addition, there are industries in which the D2C model is not applicable. These include, for example, the production of raw materials and consumables for the manufacture of goods.

What tools are best to use?
To develop retail trade, so-called gamification is used (organization of competitions, quizzes, promotions). This is an effective way to attract consumers. You can create an application like IKEA : before buying, the user places furniture in the virtual space of the apartment and selects the right color, model and size of the furniture. There are many such tools, and something new appears every day.

What should you consider when switching to a D2C business model?
The transition to the D2C model is, ideally, the purchase of your own warehouses, packaging equipment, etc. However, not every company owner is financially ready for this. In this case, you can use the services of another company (outsourcing). When planning, the most important thing is to calculate the real ratio of the order amount and the cost of delivery. If it is expensive, this will increase the cost of the goods and cause an outflow of customers.

Introduce gamification gradually, change the pricing policy, improve logistics schemes. Having created a basis for modern management and control, start creating strategies that will help attract customers. Remember that all market giants without exception have come a long way.