Their problem may be me, but I can always offer to leave in exchange for something.
You want them to listen to you, so you make this suggestion. For example, you could start with:
"I know I'm bothering you. Can I take 27 seconds to tell you why I'm calling?"
By saying this, you’re setting yourself up right from the start. The other person is already thinking this. You’re one step ahead. As a seller, it’s crucial to build trust with your audience, especially in B2B sales. Eventually, they have to trust you more than they trust themselves and see you as an expert.
That’s why the first seven seconds are crucial to building trust with your audience. Do it wisely and they’ll trust you forever, but try to market to them and you’ll lose their trust immediately.
Next is the publicity:
"We've made a breakthrough that eliminates the waste sweden telegram data and frustration that prevents your best sales reps from being effective on the phone. I'm calling you today to ask for 15 minutes of your time to share this with you. Do you have a calendar?"
Sounds simple, right? But it isn't. Waste is financial, while frustration is emotional. That's because frustration triggers the part of our brain that causes us to get angry.
Be careful not to trigger anger, and instead use a tone that shows you understand what frustration means.
You want to connect with your audience on an emotional level and build trust. Remember, your voice speaks louder than your words. Use it skillfully to deliver an emotional message and show that you truly understand them, their needs and challenges, and want to help solve them together.
There are two things that make a good caller. First, they are skilled in using a mental framework, what I call a script framework. They are skilled in it and comfortable with it.
The framework consists of several steps: take the initiative, make your voice interesting, lead with curiosity rather than values, and insist on having the other party attend the meeting.
What is a calibration caller?
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