Hand drawing of a GMB listing for Sterling Sky with a red

[hasan018542]

So if you are unfamiliar with posts, there are currently four different types of Google My Business posts. There are what we call the update posts, which is kind of your typical post that has an image and some text. There are what we call offer posts, event posts, and then last year Google actually released a new one called COVID posts. Now typically all these posts share some similarities, but they're all a little different.


1. COVID Posts perform well One of the things that we looked at in the study, that I'm going to be going over at MozCon, is which type performs better. So specifically we wanted to know: Do they get more clicks? Do they get more conversions? We identified that two of the types definitely outperform the other two. So I'm not going to reveal both. But I'll tell you that one of the two was the COVID post type.


The reason for this I believe is that, unlike the other three types of posts, COVID laos gambling data posts get their own special spot in the knowledge panel. So I've done my best to highlight this here. On the left here, you'll see that at the bottom there's usually the post carousel, and it's underneath reviews, questions and answers, and products. So it's kind of like shoved down in the search results. Now COVID posts on the other hand, which are featured over here on the right, they show up right at the top, right underneath the business information.


circle around a COVID-19 Google Post. So they're very visible, and it's a really good place to get a quick message across. The only downside, of course, is that they don't have photos. So keep that in mind when you're figuring out which type to use. 2. Average CTR = 0.5% Now the second thing that we discovered was that the average click-through rate on all the posts in our study was half a percent, so 0.


5%, which means that you need about 200 views on a post before you're going to get a click. Now don't let that discourage you. Keep in mind that that is only tracking clicks that happen on the actual post. So, in reality, people could be calling you more, they could be clicking on your website more, lots of other things. So there are still a lot of reasons why you would want to consider doing Google Posts.