What types of advertising in marketing are the most effective

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Advertising on thematic sites (message boards, groups in social networks, forums and blogs, city portals)
Users visit forums, communities, and locality websites with specific goals: to find business information, to communicate with like-minded people. Commercial content on such resources is characterized by strict targeting and a narrow focus.

Types of Advertising in Marketing

If you combine different methods, the effectiveness of the advertising campaign will be high.

Unusual Types of Internet Advertising
Geo-contextual advertising

This marketing tool is based on the use buy weight loss leads of smartphones and customer locations. It is also advertising on Google Maps, Yandex.Maps and other services.

When displaying commercial content, the contextual request is taken into account. For example, they can show all the restaurants in a designated area or the nearest hotel with the address, rating, photo.

Advertising in the Wi-Fi network of the metro

This service is new for the capital's metro. During the trip, passengers often use various gadgets, connecting to free Wi-Fi, where various advertisements are shown.

The effectiveness of this promotion method is high. The audience is 5.5 million people every month, 50% are young people aged 25-35. In addition, free Wi-Fi helps increase their loyalty, and boredom on the road generates a willingness to read everything that is interesting.

Viral Marketing

Viral marketing is another non-standard form of online advertising. It allows you to distribute information about a brand of an advertising nature from one user to another. The most popular form of viral marketing is blogging. There are also other channels for transmitting commercial content.

Creating an online conference, consultation or interview on a current topic

This marketing tool allows you to:

establish direct contact with visitors to the target site;

draw attention to your product or event;

to identify the most frequently asked questions by clients.

QR-quest

To participate in the QR quest, you need to be able to use a mobile device and think. The reward for this is real prizes.

Organizing a QR quest is possible not only on the Internet, but also using offline communications.

The quest involves posting QR codes on various Internet resources, forums and social networks, by deciphering which the user receives instructions for further actions that will allow them to achieve the goal.

Augmented reality

This technology allows you to supplement reality with virtual objects. For example, you can try on clothes online. To do this, you will need a PC, Internet access, a webcam, and a special code printed on a printer.

Placing advertisements on the Internet on your own does not always allow you to achieve high efficiency, so it is better to use the services of professional marketers.