SEO promotion
A set of actions designed to raise a website's ranking in search engines - and therefore increase the number of users visiting the web resource - is designated by the term "SEO".
In Internet marketing technology, website promotion is far from the last place. This is one of the most affordable methods of attracting clients to the site, especially based on one of buy a motorcycle owner mailing list their visits. It will cost about 3-5 rubles or even 1-2 rubles if promotion in competitive niches is quite successful.
And we are talking about commercial sites here. If you properly promote an information resource, you can save even more.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153410
How to make a website popular? To do this, you need to make some efforts: improve the design and structure of the web resource, pay attention to the design, fill the site with quality content, improve its functionality, etc.
Other benefits of SEO:
Website promotion implies increasing its conversion. That is, SEO as an Internet marketing technology increases the likelihood that a person who visits the site will turn from a potential client into a real buyer, which will have the most favorable effect on sales.
Another task that website promotion solves is improving usability . The more comfortable the resource visitors feel, the more popular it is.
This Internet marketing technology assumes constant control over the resource. If any problems suddenly arise (indexing problems, leakage of personal data, unstable hosting, etc.), then specialists immediately react to the situation and the threat is quickly eliminated.
The flow of customers will be much more stable if you use several traffic sources simultaneously. For example, if some channel sharply increases advertising prices, the same SEO will not allow you to be left without customers.
SEO as an Internet marketing technology has its own cost. Moreover, the amount for the work is fixed. Even if after the provision of website promotion services the number of visitors increases beyond the planned amount, no one will require additional payment.
Disadvantages of SEO:
SEO as an Internet marketing technology works more effectively in regions where the company or its branches are “registered”. Most commercial keys are geo-dependent. And if in their regions the site can have a fairly high rating, then outside of them search engines will give preference to local resources.
It takes a lot of time for a website to reach high ranking positions, especially if the promotion is based on a new request.
This internet marketing technology works effectively only if the project is constantly being worked on . A site that is not developing and does not meet certain requirements will not bring much benefit.
Search engine algorithms are regularly being improved and are becoming more complex . This can affect the site's ranking, sometimes not in the best way.
Content Marketing
Internet Marketing Technologies_Content Marketing
This Internet marketing technology has recently become increasingly popular. Many users have long stopped responding to advertising texts with a huge number of keywords: some are irritated by such advertising, others simply do not trust it. But really high-quality content distributed on the Internet in different formats works very effectively.
The goal of content marketing is to satisfy consumer demands. Modern technologies allow people to choose the necessary products on the Internet and buy them online. And if a company's website contains bright pictures or photographs, audio recordings, useful text and video materials, then such a resource will not go unnoticed by potential buyers.
In addition, the site allows you to contact customers and carry out not only advertising, but also social promotion.
Benefits of content marketing:
This technology is notable for its low cost . However, saving money comes at the cost of time, so the benefit here may be questionable.
The information provided is undoubtedly useful, which is very important for potential buyers. Moreover, in the eyes of clients, this makes your company an expert, increases its status.
A company that uses this internet marketing technology becomes more and more famous over time, and the name of the company or its brand gains a huge share of popularity. And all this is due to quality content.
If you do everything right, your materials can spread across the Internet like a virus, reaching a larger and larger audience, attracting many new clients to you without additional investment.
This internet marketing technology uses native advertising to promote a product or service . It is natural and unobtrusive, and therefore does not irritate a person when they see it.
Read also!
"USP examples to help you come up with your own that's even better"
Read more
The validity period of such advertising can be calculated for years. In most cases, this is a huge advantage, but situations are different. For example, you have long changed your field of activity, but people still call the office and order non-existent goods.
The better the quality of the content used, the higher the search engines will rank your site. A small but undeniable plus of this Internet marketing technology.
Internet Marketing Technologies_SEO
-
- Posts: 276
- Joined: Mon Dec 23, 2024 3:41 am