Improving CX can create loyal customers

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It becomes easier to build long-term relationships with customers Introducing data marketing makes it easier to build long-term relationships with customers. Building trust is essential to leading customers to make continuous purchases. By utilizing data marketing, you can share the appropriate approach method within the company, so even if the person in charge changes, you can take an approach based on data that responds to changes in the customer's level of consideration. By achieving a continuous and consistent approach, you can improve LTV (customer lifetime value) and aim to maximize profits.


Reduces the dependency on individual employees ecuador telegram database and reduces risk Traditional marketing strategies generally use analog methods that depend on the experience and intuition of the person in charge. As a result, there are many things that only experienced veterans or people who have a lot of contact with the customer can understand, and they tend to be "personalized." The introduction of data marketing can also help to eliminate this dependency on individuals. By combining data marketing with a system for implementing the PDCA cycle and introducing marketing tools, it will become easier to take a rational approach based on data even if the person in charge changes.


This will also reduce the risk of relationships with customers deteriorating when the person in charge changes. Reasons and background behind the attention given to data marketing Reasons and background behind the attention given to data marketing There are three main reasons why data marketing has become so popular: Digital technology is developing rapidly Customer needs and behaviors are diversifying Productivity improvement is becoming increasingly important Digital technology is developing rapidly One of the main reasons data marketing is gaining attention is the rapid development of digital technology.