Marketing and communication agendas: how can they help your business?

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Every company should have a communication strategy . This is something that can be more complicated for freelancers or small companies due to the lack of resources or people, but we have many tools at our fingertips. The possibility of having a good communication agenda is the first step to creating that strategy that we will need sooner or later.

As we say, a lack of resources or personnel can be a handicap, but not a total limitation when creating a marketing or communication agenda. It is one of the best and most necessary weapons to publicize a new product or communicate the company's results. In this way we can be in contact with the press, whether with a particular media outlet or with all of them, when we need to send a press release as part of our communication strategy.

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You may also be interested in: Launching a press release for your business: when and why?

What is the communication agenda?
The media agenda is a document where all journalists are listed, classified by media and specialization . In this way, at the time of launching the press release we have located the editors who may be interested in the information. It is the best way to avoid the error of launching a mass communication without carrying out a specific filter for our sector or media that can best replicate the communication.

It is also the way to find a press contact whenever we need one. Talking to the press does not always have to mean releasing a press release, as we can call a press conference, give an interview or request the india number data correction of certain information. On many occasions, companies hire a professional who comes with a full contact list and a document that will be the new database for the company. Creating an address book from scratch can be time-consuming, but today it is much easier thanks to the Internet and its facilities.

A media diary is not just a collection of random emails or phone numbers. It should have a structure and be properly updated at least once or twice a year. In this database, which can be generated in Excel or wherever is most convenient for us, the following fields should appear.

Name and surname of the journalist
Environment in which you work
Section to which it belongs
Direct telephone number
Central telephone number of the media outlet
Social networks of the journalist
Postal address of the medium
Notes. This section is important for recording all the comments regarding the communication we maintain with the journalist.
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How to create the communication agenda
When a company has sufficient resources and means, it can delegate this task to its communications manager or to an agency that already has a full agenda. However, if we have to create this agenda from scratch, it is ideal to have some tools at hand that allow us to, at least, start with something tangible.

Moncloa's media agenda
The Communication Agenda is offered in an updated form on the government website. It is a work tool for media professionals, as well as for all those people from Public Administrations or any business area who need to interact with them to carry out their work. It is prepared with information from the different entities and organizations included. The last published edition was closed in October 2020.

It can be consulted in electronic PDF format , as it is inserted in the Government's website, from where it can be downloaded, and previous editions can also be found on said page.

In “All the press”
This excellent website has a repository with the media segmented by country, autonomous community or theme. It is a good way to shed light on our agenda. On this web portal we can go specifically to the type of press we need or to which we are going to address ourselves, something tremendously useful.