Changes in the purchasing process are lengthening the consideration period

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The main methods of email marketing are as follows: Targeted email To customers who have specific attributes (such as age, address, number of purchases, etc.), emails with content that matches those attributes are sent. Step email Based on specific customer actions (such as the date of requesting information or the date of first purchase), emails are sent in stages with varying content according to a set schedule. Scenario Mail Like step emails, emails are sent in stages based on specific actions taken by customers.


They can be sent based not only on dates, but also on spain telegram database responses to emails such as opening and clicking. Until now, email newsletters were the mainstream method of sending the same content to a large number of customers. However, as customer needs and values ​​become more diverse, it is no longer possible to expect significant results from a traditional, one-size-fits-all approach. Through email marketing like the one described above, you can achieve effective lead nurturing by taking an approach that is tailored to your customers' circumstances and needs and building trust.


For more information on email marketing, check out the following articles: What is email marketing? Basic knowledge you need to know What is email marketing? Basic knowledge you need to know Step LINE Step LINE is a method of sending LINE messages in stages, with different content tailored to the timing of the customer, just like step emails. With Step LINE, you can send messages to customers when they "purchase their first product" or "add you as a friend on the official LINE account.