How will you know if you never ask?

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Once you have a collection of happy client stories, use them! You might share snippets of these stories on social media, spread testimonials across your website, or use them in your nurture emails to potential clients.

Remember—your clients’ success stories are your success stories, too, so use them as much as possible.

Final Thoughts: Got Your Differentiators? Turn Them into a Core Message to Distribute Across Your Business Channels
Your website, social channels, and other mediums should reflect your core differentiators. In marketing, this is called your Unique Selling Proposition (USP).

Going through the steps above, you’ve learned exactly why your clients see you as different from the competition and key areas where you can set yourself apart. So, lean into those differentiators.

Whether you’re choosing a key niche, drawing from your experiences, or learning from what the competition is lacking, you can summarize that into a phrase that can guide how you market your coaching business.

And once that’s done? You’ll attract higher-quality clients lebanon telegram data who appreciate your uniqueness and are happy to work with you.You know, that person or business you’d absolutely love to work with. The one that would make you feel like you finally made it. The one you know you could really, truly help.

Got them in mind? Now, imagine sending an unsolicited email to them to win their business.

Slam! Yes, that was the sound of the door closing shut on that wonderful fantasy in your mind. I heard it all the way from here.


Here’s the deal—it’s scary to reach out to new clients. They’ve never heard of you. They may not be interested in what you’re offering.


You know that there are people who could truly benefit from your help. After all, that’s why you got into coaching in the first place. And if you have the confidence to coach clients and businesses, then you have the confidence to send cold emails.

The trick is getting in front of the right people with the right message, and we’re here to help you do that.