During periods of lockdown, consumer circumstances and buying h usa mobile db abits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.
Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.
marketing campaigns from the Covid-19 era that you should know about.
Guinness
As the pandemic started taking hold in Europe and North America in early March and the lockdown loomed, Guinness stepped up to the mark with its 2021 'Saint Patrick's Day Message' campaign.