These laws govern how businesses can collect and use personal uk email list ers provide easy ways for recipients to unsubscribe from emails. Measuring Email Marketing Performance To ensure that your email marketing campaigns are effective, you need to track and measure key performance indicators (KPIs). Some of the most important metrics to monitor include: Open Rate: This is the percentage of recipients who opened your email.
A low open rate may indicate that your subject line needs improvement, or your emails are not being delivered effectively. Click-Through Rate (CTR): This measures the percentage of recipients who clicked on one or more links in your email. A higher CTR indicates that your email content and CTAs are compelling. Conversion Rate: