He predicts that the segment will continue to grow in 2023

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According to him, the decrease in the average bill may be due to three reasons. "The general decrease in purchasing power and the e-commerce crisis, the departure of large brands from the Russian market, which are being replaced by new "no-name brands" offering similar products but at a lower price, and also the fact that many electronics brands organize special promotions and sales for the New Year holidays, reduce prices on products, which motivates the audience to buy, but allows them to save and spend less money," suggests Daniil Silvestrov.

"The market and hong kong cell phone number list audience are gradually adapting to the new realities, so the purchasing power of the population will gradually return to its previous level. In addition, we cannot rule out the possibility of large brands returning to the market or new ones entering, which will generate interest in the audience and a desire to buy products in this segment. If we talk about the upcoming gender holidays, this is certainly a period of rapid growth for this segment. Electronics and gadgets are considered one of the best options for a "men's gift" for February 23. Smartphones and beauty gadgets will be in demand among the audience before March 8," he is sure.

Kokoc Group CEO Alexander Shokurov noted that this year, most sellers should prepare well in advance for traditional peaks in consumer activity (seasonal or holiday). "According to our data, by the end of the year, the most effective sales generation channels were marketplaces, contextual advertising, targeted advertising, media advertising, CPA networks and CRM marketing. These same tools should be paid attention to in the new year," he said.

Sales Director of PJSC MegaFon David Borzilov notes that in December 2022, the list of popular products did not change compared to the same month in 2021. "Our customers purchased smartphones, wireless headphones, and smart watches. There was also a high interest in tablets," said David Borzilov. According to him, in 2022, demand for smartphones shifted towards Chinese brands and models in the mid-price segment, but in December, Apple and Samsung became the leaders in retail sales.