The storage and processing of data must be completely secured. In other words: an SSL certificate is now a real necessity. The website where the personal data is stored must be provided with the latest security updates of the software and plugin used.
PROMOTION > Don't have an SSL certificate yet? Arrange it immediately via your domain host or programmer. Always keep your website software up-to-date.
Step 5. Be crystal clear with the collection
When users leave personal data on your website, for example with an e-mail opt-in, it must be clear why you need this data and how you are going to use it. When collecting data, you must always refer to the privacy statement of your website or company.
ACTION > Clearly describe what someone is signing up for, how often it is sent and that you can easily unsubscribe (opt-out) at any time. Furthermore, the opt-in must be a clear and affirmative action. Refer to the privacy statement with a link for each opt-in.
To be clear, an opt-in is where the owner of an email address explicitly and demonstrably gives permission to receive email from a particular mailing list. An opt-out, on the other hand, is the exact opposite: where you can unsubscribe.
Step 6. The right to be forgotten
Accounts and profiles should be (as easy as possible) to view, modify or delete. People with an account on a website may already be able to view and modify some data themselves. The same applies to e-mail preferences that can be modified within programs such as MailChimp. People should also be able to specifically opt out of data profiling. This is – very simply put – dividing the target group into groups, so that you can present them with an even more targeted message, which is most likely to lead to conversion.
MailChimp already does this and also indicates this australia whatsapp number in the footer of a newsletter, it then says something like 'click here to change your profile'. This also applies to the deletion of data (the right to be forgotten). The privacy statement must therefore also state how people can change or delete their data.
ACTION > Check if your newsletter software supplier allows you to take these steps with the system – or allows you to build it in. Make sure the above is possible.
Step 7. Legal Lists
You must 'register' all your e-mail opt-ins. Afterwards you must be able to demonstrate how you obtained them and what exactly these people gave permission for. For example, you must distinguish between opt-ins that are obtained when someone places an order and, for example, opt-ins that you obtained via a pop-up or lead magnet (a free offer that you make to your visitor in exchange for the e-mail address of this visitor).
ACTION > Create different groups or lists within your newsletter system. If you automatically link the opt-ins with a universal plug-in, then it will be clear and easy to look back in the database when who, where and how someone signed up.