After all, with a high-ticket product, attracting qualified customers and converting sales is not philippine cellphone number the same as selling ice cream on a hot day.
But it is possible and we know the formula to help you sell solar systems every day.
the sector to earn 18 million reais with an appropriate sales funnel strategy that we developed and applied here at Flow.
We've put together the top tips we use in our solar energy marketing strategy to help you attract qualified customers and convert sales.
Target your ideal customer profile
The first step to attracting qualified customers to your solar energy company is to define the ideal profile and segment based on that.
1. Geographic segmentation: start with a macro view. Define a map of your company's operations and the location of your ideal customer. Start with the state and narrow down.
With the map defined, you can know where to target your marketing efforts and even how to communicate more assertively with your target.
2. Demographic segmentation: here the information is more restricted. Segment based on data such as age, gender, income level, profession and social class of your target customer.
TIP: Use Google Analytics to access this information based on the audience that accesses your website.
3. Psychographic segmentation: This is the most important part. Here, you will analyze data such as lifestyle, values, and aspects of the customer’s personality.