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Cheat Sheet for Creating a Brand Strategy
Always consider the wants and needs of your target audience.
Don't think that you have no competitors. Study your competitors, their strategies, audience attraction methods and communications. Identify your unique advantages and focus on them.
A brand is more than just a corporate identity or visual elements. It includes values ​​and character that should be reflected and reinforced in every aspect of branding.
It is important not only to build, but also to convey your image correctly. Study the channels through which your audience receives information, and use these channels for communication.
Monitor brand awareness and perception. Measure brand awareness and perception regularly to understand how well your audience is internalizing the ideas behind your brand.
How to evaluate effectiveness
The metrics for evaluation depend on the tasks you set for yourself. For example, to create a brand for the fastest pizza delivery in Yerevan.

Here are some metrics you can track:

Changes in brand awareness: Surveys and research can provide insight into how well the target audience recognizes and remembers the brand.

Customer loyalty level. Use tools to track repeat purchases, loyalty programs, and customer feedback to assess their loyalty to the brand. We talked about them in a separate article.

Brand Loyalty: How to Regularly Bring Customers Back to Purchase and Measure the Results
Brand Loyalty: How to Regularly Bring Customers Back to Purchase and Measure the Results
Increased sales and profit growth. Analyzing a company's financial indicators, such as turnover and profitability, can help track the impact of brand strategy on economic results.

Marketing research results. Analysis of research data that shows belgium email list how consumers perceive a brand, its attributes and positioning.

Collect and analyze reviews and ratings. Explore the opinions of customers, experts, and partners through reviews, social networks, and other platforms where you can share your opinion.

Change in market share and company position. Assessing changes in market share and improvements in the company's market position, which may indicate the success of the brand strategy.

We have a detailed article about what marketing metrics and product metrics a brand can track.

To understand that branding works well, conduct audience research every six months. Ask questions: “Do customers understand your values ​​correctly? What do they like and dislike about the brand?.