Find new customers with Facebook groups
Mia Fileman, in an article (in English) on Social Media Examiner, advises us to use Facebook groups to keep the relationship with our customers alive. With this strategy you can also find new customers, let's see how.
How to create a Facebook group
As Amy Wilder of Vcita points out in her article (in English), there are many reasons to add a group to your company page:
People are unlikely to engage with your page’s branded content.
Since January 2018, Facebook has been indian mobile number reducing the visibility of branded content in favor of posts that promote lively discussion and debate.
Groups are based on constructive conversations rather than simply sharing content.
Joining a group makes members feel like they are part of an exclusive club and allows them to identify with your brand.
Having a group elevates you to a guru within your local community and people come to you for advice.
So what can you do to keep your group alive?
Post inspirational or motivational posts.
Answer the most frequently asked questions you receive throughout your day.
Start discussions within your community.
Publish success stories of your customers.
Share special (exclusive) offers.
Mark an important post as an announcement for service announcements.
Encourage customer feedback to improve your products and services.
Share important documents in the group Files tab.
Create a poll.
Dayne Topkin of HubSpot created a list of the 9 best Facebook groups he’s come across.
Having a group requires much more effort than a business page, but remember that you can use it as a tool to find new customers online.
4. Engage your Facebook audience with videos and create a funnel to find new customers
How to find new customers online with Facebook videos
Let's start with 3 data related to videos on Facebook:
Facebook and its users love videos.
Video is more engaging than other content on Facebook.
Facebook video ads convert more than other types of ads.
For more information on these statistics, visit the AdEspresso blog .
Consider these factors especially if you need a lot of words to describe your product: video has an enormous power of disclosure.
Finally, video is not only a communication tool, but, thanks to Facebook, it offers you the possibility of returning to those users who have been most involved.
Create a custom audience for video interactions
So consider a social media marketing strategy that includes a funnel (the path from awareness of the existence of a certain product to purchasing it) to find new customers through videos.
Click here to learn how to create a video ad in Ads Manager.
Facebook itself has also written a series of guidelines to follow to create video ads ideal for mobile devices:
Create short videos.
Grab attention quickly.
Use vertical or square format (try 4:5 vertical video ads).
Present your product or brand message right away.
Design ads for muted audio (use text, graphics, and captions when possible).
If videos are so engaging, is it really necessary to use a funnel to find new potential customers on Facebook?
You should know that people don’t convert into customers the first time they see your video. At least, most of them won’t.
The best strategy is perseverance. It takes time, but it leads to increased awareness among the users you manage to engage. The funnel and retargeting ads are for this very purpose.
5. Move from lead generation to generate new contacts to lead nurturing to convert them into customers
How to find new contacts and convert them into customers thanks to lead nurturing
Taking inspiration from the article (in English) by Sylvia Jensen, I would like to explain how to find new customers on Facebook thanks to lead nurturing .
What is it? It is that extremely important phase in which you have to take care of training your contacts (obtained thanks to lead generation) who are not yet ready to buy.
Without this activity, in fact, the result can only be one: the contacts you have obtained and who are held back by doubts regarding the choice to make forget about you and your valuable offer.
Here are the 5 steps proposed by Sylvia for lead nurturing:
Understand your buyer.
Discover and decide what motivates your buyers.
Decide what the ideal customer experience is.
Plan your contact nurturing process.
Automate your communications.
This might seem a bit complex, so I'd like to simplify it further.
Think about point 2 for a moment and make a series of notes on a sheet of paper with all the reasons why your current customers have chosen your product. Did the advantageous promotion you made strike them? Was a feature perceived as the best to solve their problem? Did they trust your company after seeing the positive reviews of other customers?
Now let's move on to point 3 and the stages your customers went through before making a purchase. Did they find the information they wanted in the catalog you sent them? Did they come to you first to meet you in person? Did they ask for a preliminary quote to see if it was in line with their budget?
At this point, create a retargeting campaign and cyclically (perhaps once a week) promote ads that deal with one of the topics in the two lists you just created.
Speaking of catalogs, did you know that you can create your own product catalog on WhatsApp Business in just a few minutes with Google Sheets and increase your online sales ?