There are basically 5 fundamental steps in Inbound:
Attract
Bring visitors to your website through created content. Attraction can be mainly through organic search, paid search or social networks;
Instead of spending energy and money looking for people who might be interested in your business, with Inbound Marketing you create a bait and wait for the right people to come to you.
blogging, SEO, sponsored links, social networks, etc.
Convert
When we talk about conversion, we refer to the action of collecting user data in order what is whatsapp number in philippines to start a relationship with them, transforming them into Leads.
Conversion can be done through free offers, landing pages and CRO.
Relate
It’s the key to driving leads through the sales funnel to the point of purchase. Use social media, work your email lists and prepare for the sale using lead nurturing.
Sell
After establishing a relationship with the most qualified Leads, the moment of purchase becomes much easier and generates more results. Align Marketing and Sales teams and qualify your Leads to sell your product to the right people.
In some cases, the sales process takes place within the website itself and in others, contact between a salesperson and the potential customer is necessary.
To analyze
To keep the machine running and developing, examine each step and identify what needs adjustment.
One of the main advantages of Digital Marketing is being able to precisely evaluate your results and prove the return on your investments based on facts.
You can attract using strategies such as
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