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Preface: This month, we have focused on two things: one is the recruitment of bidding think tanks , and the other is the opening of free consultation services for corporate promotion accounts . Today's focus is on the account consultation report. The consultation account comes from a Beijing technology company. The consultation expert is a new iran mobile phone number list member of the think tank - Wang Wei, who made a relatively detailed diagnosis of the account's basic settings and account data, and put forward 8 feasible suggestions.
Diagnostic experts:
Wang Wei
1. Introduction to the company background
1. Company introduction: A Beijing company that sells software equipment, broadcasting equipment industry.
2.Company products: wireless transmission system, surveillance system, and drone aerial photography.
3. Promotion purpose: to increase website orders.
2. Basic Account Settings
1. Account budget: 200 yuan/day.
2. Plan type: separate delivery based on north and south regions and device types
Region South - Mobile
Region North - Mobile
Region South-pc
Region North-pc
Brand Name - Mobile Only
3. Data performance in the past 7 days
1. Account level
Figure 1
Analysis: The overall mobile PC consumption accounts for the 80:20 principle. From the account level, the mobile CTR is lower than the PC. This is usually not in line with the conventional industry data performance. It may be that the mobile keyword accuracy, creative performance, etc. are not good enough.
2. Planning level
Interpretation of the promotional ideas of the plan itself: The PC and mobile terminals are placed separately for the purpose of being more targeted, such as in terms of creativity, budget allocation, bid setting, etc. In the past 7 days, mobile terminal consumption data:
Analysis: PC plans accounted for a large proportion of the 704 yuan spent on mobile terminals, indicating that the actual PC and mobile terminal plans were not independent and did not meet promotion expectations. Similarly, PC consumption still existed in the mobile terminal plan and was not repeated.
In addition, there is still regional overlap in the north-south region deployment, such as Shanghai.