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Of a different nature is the marketing strategy called Freemium . What does it consist of? Offer your service for free. Acquire many customers very efficiently through word of mouth and more. Then offer high-priced value-added services or an enhanced version of your service to your customer base. How can we summarize Patrick's thought? Add value instead of providing discounts ! This is also the common thought of our digital marketing agency in Forlì Cesena . Not offering discounts or promotions is one of the most common web marketing mistakes Tips on how to offer promotions and discounts in digital marketing As you can see, Neil Patel , one of the leading experts in digital marketing strategies, has completely opposite advice .


You need to offer discounts and promotions email database australia to encourage purchases and attract people to your website. Offering a discount doesn’t mean your customers won’t buy your products at full price in the future. Promotions are a great way to not only acquire new customers , but also build loyalty with your existing customers . You can also gain a significant advantage over your competitors if you start offering coupons to their customers. Is discounting really the worst example of digital marketing strategy you can do? I do not want to reach a conclusion that is a mitigated and neutral middle ground between the opinions I have reported to you.



My (modest) opinion is: if the discount is the first (or, even worse) only web marketing proposal you receive from your consultant, maybe it's really time to change it! If, on the contrary, it was part of a more complex strategy aimed at increasing the perception of value of your products, then it could really be recommended. to receive web marketing advice from our experts in Forlì Cesena, do not hesitate to contact us . Tips and examples of tourism digital marketing strategies examples of tourism marketing strategies Inside our blog you have the opportunity to do in-depth numbers. If, for example, you want to receive advice and examples of tourism digital marketing strategies, discover WhatsApp Marketing for hotels .